The nation's leading online destination for movie-goers

See how the wireframe I created (left) is turned into a design (right).
Click each image for a larger version.

Project: Fandango.com redesign
Services: Information Architecture, Interaction Design
Deliverables: Conceptual Model, Site Map, Process Flows, Wireframes, Functional Specifications

Visit Fandango.com

Working with Sapient, we redesigned Fandango.com to make it more than just a place to buy movie tickets, but also a movie-lovers' community and source of movie reviews, news, and information.

The Product: Fandango.com sells movie tickets online, allowing users to bypass sold out shows and long ticket lines at the theater.

The Challenge: Make Fandango.com more of a destination for all things movie-related, including a place to go to check critic and fan reviews, read news and movie blogs, learn about casts and crews, and watch trailers for upcoming movies.

The Solution: To draw users in to signing up and creating user-generated movie reviews, we developed more community tools and ways of visualizing movie review information, such as searching for reviews by certain kinds of fans, and finding the most useful reviews and popular reviewers. We also beefed up the "My Fandango" user-profile page making it a place for users to easily access their favorite theaters and reviewers. Integrating multimedia throughout the site pulled people in to watch trailers and other videos at key points in their experience. The result: a first-choice destination for movie-related user-generated content, tickets, and more.